Your iGaming growth & technology partner.
CALI Group builds the acquisition, communication and data infrastructure operators run on. Every solution stands alone — together they share one player record, one event schema, one report.
Built to stand alone. Designed to work together.
Every solution can be bought and deployed on its own. Running inside the same ecosystem, they share the same player data, the same event schema and the same reporting line.
Performance Solution
Building, scaling and running paid campaigns against registration and first-deposit targets.
Brand & Creative Solution
Positioning, social channel management and creative production — the layer that sits above performance.
Mail Solution
White-label, multi-tenant email platform: SMTP infrastructure, campaign builder, segmentation and deliverability reporting.
CRM Solution
Segmentation, lifecycle flows, bonus automation, churn early warning and cross-channel orchestration.
Community Solution
Telegram channel and group architecture, bot flows, campaign-driven member acquisition and moderation.
Acquisition Solution
User acquisition systems: conversion funnels, landing pages, referral programmes and acquisition panels.
Automation Solution
Bots, internal tools, operations panels and workflow automation — moving manual work into systems.
Data & Intelligence Solution
One source of truth: event schema, channel attribution, cohort reporting and unit economics dashboards.
What are you trying to improve?
Pick a theme and we will show which solutions work together on it.
Built in-house. Shown in context.
The Mail, Automation, Acquisition and Data solutions run on products we build ourselves. Switch between the tabs.
Interface schematic — to be replaced with a product screenshot before launch.
Mail Solution
Core Infrastructure
Shared across the CALI Group ecosystem
Every solution runs on the same foundation: one event schema, one access model, one reporting line.
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We don't rent the stack. We build it.
While other teams license third-party software, we develop our own email platform, bots, acquisition and reporting panels. The roadmap is ours; there is no waiting on a vendor.
Built by operators. Developed as solutions.
From inside operations
The team comes out of iGaming operations. You will not have to explain how bonus cost, wagering requirements, payment declines and withdrawal queues affect a campaign.
One source of truth
Every solution wires into the same event schema and attribution model, so reports come from one place and channels stop claiming each other's deposits.
Modular architecture
Start with a single solution and connect the rest of the ecosystem as you need it. Nothing forces you to take it all at once.
Permission-based data
On email, SMS and community we stay inside opt-in lists. We do not burn domain and channel reputation for short-term volume.
Transferable setup
If the engagement ends, accounts, lists, templates and dashboards stay with you. We do not build locked setups.
How the solutions work together
High-volume communication without vendor lock-in
Sending cost scales with list size, and the list sits on the platform's side.
A white-label sending platform on your own SMTP pools, campaigns driven by CRM segments, every event reported through one schema.
Sending cost moves to your own cost base; consent and suppression records live in one place; delivery reporting sits next to revenue reporting.
From paid traffic to measurable first deposits
Media buying produces registrations, but deposits cannot be attributed to channels.
Server-side events through the Conversions API, funnel and landing variants under the acquisition panel, one attribution model and cohort table.
Campaign decisions are made on cost per first deposit rather than cost per click; funnel losses become visible step by step.
Reducing manual operational load
Bonus requests, verification queues and content updates all run by hand.
Routing bots and operations panels with role-based access, scheduled jobs and threshold alerts wired into the event stream.
Fewer manual actions per shift, shorter response times, and an audit record behind every action.
Data ownership and control
Let us review your current setup
We look at your acquisition, communication and reporting layers, and show on one page which solution changes what.