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CALI GROUP/SOLUTIONS/ACQUISITION SOLUTION
A CALI Group Solution

Acquisition Solution

Advertising brings traffic; the acquisition system turns it into registrations. We build and measure every step of the funnel on the site side.

Problem it solves

Traffic arrives, but the registration flow loses most of it before verification.

Business outcome

More registrations from the same media spend, with every step of the funnel measured.

Discuss the Acquisition Solution →

Scope

  • Landing page and funnel production: variants by campaign, market and language
  • Shortening the registration flow: field count, verification steps and drop-off points
  • Acquisition panel: registrations tracked by source, campaign and partner on one screen
  • Partner and affiliate tracking: trackable links, postback integration, commission reporting
  • Referral programme: invite links, reward rules and abuse controls
  • Multivariate testing infrastructure for headline, offer, form and button variants
  • Geo and language routing, with market restrictions built into the flow
At a glance
Scope
Funnels, landing pages, panel
Tracking
Trackable links + postback
Testing
A/B and multivariate
Infrastructure
Our acquisition panel
Connects to
Performance, Data

Deliverables

  • Deployed funnel and landing page set
  • Acquisition panel and partner reporting
  • Test plan and results log
  • Monthly funnel performance report

What we measure

01Landing page conversion rate
02Form completion rate
03Registrations by source
04Referral programme participation
05Registration → verification rate
06Drop-off by funnel step
Product preview

Acquisition Solution

app.calisystem.com/acq
AcquisitionDashboardFunnelsPagesPartnersTestsSettings
FunnelsLanding PagesPartnersTests
SourceFunnelStep
Paid — prospectingSignup v3Verification
Partner linkSignup v2Deposit
OrganicLanding BRegistration
ReferralInvite flowSignup
Step-by-step drop-off

Interface schematic — to be replaced with a product screenshot before launch.

Other solutions in the ecosystem

01

Performance Solution

Paid Acquisition

Building, scaling and running paid campaigns against registration and first-deposit targets.

02

Brand & Creative Solution

Brand & Creative

Positioning, social channel management and creative production — the layer that sits above performance.

03

Mail Solution

Communication Infrastructure

White-label, multi-tenant email platform: SMTP infrastructure, campaign builder, segmentation and deliverability reporting.

04

CRM Solution

Lifecycle & Retention

Segmentation, lifecycle flows, bonus automation, churn early warning and cross-channel orchestration.

Let us review your current setup

We look at your acquisition, communication and reporting layers, and show on one page which solution changes what.

Discuss Your Requirements →