CALI GroupTECHNOLOGY · GROWTH · INFRASTRUCTURE
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CALI GROUP/SOLUTIONS/PERFORMANCE SOLUTION
A CALI Group Solution

Performance Solution

We build campaigns that produce registrations and first deposits across paid inventory, feed the data server-side, and manage them daily to hold cost inside the target band.

Problem it solves

Media spend produces registrations, but cost per first deposit drifts and nobody can say why.

Business outcome

A stable, reported cost per first deposit — and the ability to scale spend without losing it.

Scope

  • Account and Business Manager setup: page, pixel, domain and payment verification completed end to end
  • Server-side event delivery through the Conversions API, with deduplication, event match quality monitoring and recovery of lost events
  • Campaign architecture separating prospecting, lookalike and remarketing layers by budget share and learning-phase thresholds
  • Weekly creative test cycle — hook, format and offer variants compared through paired tests
  • Bid strategy by country, language and device; frequency and saturation control as spend scales
  • Landing page and registration flow aligned with the ad message — run jointly with the Acquisition Solution
  • Policy compliance: age and geo targeting limits, permitted market list, responsible gaming notices
At a glance
Channels
Meta, Google, programmatic
Measurement
Pixel + Conversions API
Model
Managed operation
Reporting
Weekly + monthly
Connects to
Data, Acquisition

Deliverables

  • Campaign structure and naming convention
  • Verified pixel + Conversions API pipeline
  • Monthly creative production calendar and test log
  • Weekly performance report with an action list

What we measure

01CPM and CPC
02Cost per registration
03Cost per first deposit
04Registration → deposit conversion
05Event match quality
0630 / 60 / 90-day return

Let us review your current setup

We look at your acquisition, communication and reporting layers, and show on one page which solution changes what.

Discuss Your Requirements →