CRM Solution
Acquisition economics improve once a player returns for a second deposit. CRM is the layer where acquisition cost is converted into lifetime value.
Players are acquired at cost and then leave before the second deposit.
A measurable payback model built on retention and lifetime value.
Scope
- Lifecycle mapping: registration, first deposit, second deposit, habit, dormancy, reactivation
- Segmentation model: RFM, value tier, game preference, channel preference and language
- Lifecycle flows — welcome series, first-deposit incentive, abandoned deposit, dormant win-back
- Bonus engine rules: eligibility, wagering requirement, cost ceiling and abuse controls
- SMS channel: carrier integration, alphanumeric sender ID, consent and opt-out records, delivery reporting
- Channel orchestration: email, SMS, Telegram, on-site and push on a single calendar
- Churn early-warning score with automatic intervention triggers
- VIP management: tier criteria, account manager flow and tailored offer sets
- Responsible gaming signals wired into flows, pausing outreach on risk indicators
SMS goes only to numbers that have opted in; every message carries an opt-out, and opt-out records are shared across all channels.
- Channels
- Email, SMS, Telegram, on-site
- Segments
- RFM + value tier
- Automation
- Trigger-based flows
- SMS
- Alphanumeric sender ID, opt-in only
- Connects to
- Mail, Community, Data
Deliverables
- Segment and lifecycle map
- Deployed automated flows and triggers
- Bonus rule set and cost model
- Monthly cohort and retention report
What we measure
Other solutions in the ecosystem
Performance Solution
Building, scaling and running paid campaigns against registration and first-deposit targets.
Brand & Creative Solution
Positioning, social channel management and creative production — the layer that sits above performance.
Mail Solution
White-label, multi-tenant email platform: SMTP infrastructure, campaign builder, segmentation and deliverability reporting.
Community Solution
Telegram channel and group architecture, bot flows, campaign-driven member acquisition and moderation.
Let us review your current setup
We look at your acquisition, communication and reporting layers, and show on one page which solution changes what.