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CALI GROUP/SOLUTIONS/BRAND & CREATIVE SOLUTION
A CALI Group Solution

Brand & Creative Solution

Performance campaigns buy the click; the brand layer strengthens the efficiency of paid acquisition. We build the positioning, the channel voice and the production line together.

Problem it solves

When brand recognition is weak, acquisition remains heavily dependent on paid touchpoints.

Business outcome

Improving acquisition efficiency as branded search and direct traffic grow.

Scope

  • Positioning brief: what we promise, to whom, in what tone — one page the creative team works from
  • Visual language guide: color, typography, logo usage, social template set
  • Monthly content calendar and social channel management, including moderation and community replies
  • Creative production: statics, short video, motion, in-game capture and coupon visuals
  • Sponsorship, ambassador and streamer partnerships tied into the content plan
  • Awareness and consideration campaigns bought on reach and frequency
  • Brand impact measurement: brand lift, branded search and change in direct traffic
At a glance
Channels
Instagram, Facebook, YouTube, TikTok
Production
Static, motion, short video
Scope
Positioning → production
Delivery
Monthly
Connects to
Performance, Community

Deliverables

  • Brand guide and an editable template set
  • Monthly creative production package
  • Content calendar and approval flow
  • Quarterly brand health report

What we measure

01Reach and frequency
02Video watch depth
03Engagement rate
04Branded search volume
05Share of direct traffic
06Unaided brand awareness

Let us review your current setup

We look at your acquisition, communication and reporting layers, and show on one page which solution changes what.

Discuss Your Requirements →