Data & Intelligence Solution

You cannot make a budget decision on a table where every channel claims the same deposit. We fix measurement first, then discuss spend.

Problem it solves

Every channel claims the same deposit, so budget decisions become guesswork.

Business outcome

One attribution model and one cohort table — budget moves on evidence, not opinion.

Event schema: registration, verification, deposit, wager and withdrawal defined in one dictionary
Server-side tracking and a channel attribution model separating last click from the cohort view
Affiliate, media and organic traffic consolidated into a single dashboard
Cohort reporting: deposit, retention and return curves by registration week
Unit economics by channel and market — acquisition cost, lifetime value and payback period
A one-page summary prepared for the weekly decision meeting

At a glance

What we measure

01Acquisition cost by channel

02Cohort return curve

03Payback period

04Share of unattributed traffic

05Margin by market

06Budget → revenue elasticity

Product preview

app.calisystem.com/data

Data & IntelligenceOverviewAttributionCohortsEventsMarketsAccess

AttributionCohortsUnit EconomicsEvents

ChannelCohortMetric

Paid mediaRegistration weekCost per first deposit

PartnersRegistration weekPayback period

OrganicRegistration monthRetention

CommunityRegistration weekReactivation

Cohort return curve

Interface schematic — to be replaced with a product screenshot before launch.

We look at your acquisition, communication and reporting layers, and show on one page which solution changes what.